At the table with... Madagascar: food as a mirror of the spirit.
In Madagascar, food is everywhere, lively and accessible, both food and social ties, combining street food, daily gestures and traditions in movement such as ravitoto or rice, pillars of Malagasy life.
03.09.2025
Reach out and catch a piece of life.
In the street, at the market, on the side of the main roads, even when many suffer from hunger, food in Madagascar is everywhere within reach: steaming kebabs (Masikita), coconut rice cakes (Moukary), natural juices, peanuts, a plate of salad “composed” of multicolored pasta and vegetables...
The food is here mobile, immediate, lively. And it nourishes as much as it connects.
A royal heritage every day
Coming from the gastronomy of the Highlands, the Ravitoto — dish of crushed cassava leaves — reminds us that the diet can be identity. A “royal” dish yesterday, it is now shared by everyone. Sometimes enriched with coconut or peanuts, it illustrates a simple truth: in Madagascar, tradition is never fixed, it knows how to evolve and mix.
Ravitoto (pronounced rav'toute), a treasure of Malagasy gastronomy
When the global comes in, the local answers
The cheese (long rare) has become a popular passion over time: it can be found in markets, spaghetti, paninis, even at raclette evenings in the middle of the southern winter. The Coca-Cola, for his part, gave way to World Cola, a Malagasy alternative born of an industrial divorce. Proof that here, we know how to take back control, with pride, of a global symbol.
Traditional cheeses made with good milk from Antsirabé
World Cola, the pan-African alternative to Coca Cola - resulting from the industrial divorce between Castel/STAR and the Coca Cola Company. Me, I have chosen my side!
Staging as a value driver
In markets, value is not only hidden in the product, but in the Care given to the gesture : peas already shelled, ready-to-use vegetable macarons, colorful baskets carefully arranged. It is a “tropical convenience food”, artisanal, fresh, joyful. And it's also a way of saying that Food is attention given to others.
Vegetables trimmed, sliced, cut... ready to be cooked
Rice, seed of life
There is no escaping rice: up to 140 kg consumed per person per year. Austronesian heritage, social marker, energy need... It is the Malagasy “daily bread”.
The ambitions of self-sufficiency, new varieties that are more resistant, and techniques that consume less water are drawing a future where this pillar remains central, but redesigned to last. This may also be the subject of a dedicated article in the coming weeks!
Rice fields during the dry season: market gardening and brick making
To be continued!
In Madagascar, food is not only a necessity: it is a Reflection of the Malagasy spirit, made of creative ingenuity, local pride, conviviality, and a very concrete sense of adaptation.
And that journey doesn't end here. He continues with my ideas, my projects, my culinary desires (ravitoto workshop in Paris very soon!). I sense the desire for stories to be continued together, for experiments to be shared.
Jean Fox
Strategic scout
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