At the table with... Madagascar: food as a mirror of the spirit.
03.09.2025

Reach out and catch a piece of life.

In the street, at the market, on the side of the main roads, even when many suffer from hunger, food in Madagascar is everywhere within reach: steaming kebabs (Masikita), coconut rice cakes (Moukary), natural juices, peanuts, a plate of salad “composed” of multicolored pasta and vegetables...

The food is here mobile, immediate, lively. And it nourishes as much as it connects.

A royal heritage every day

Coming from the gastronomy of the Highlands, the Ravitoto — dish of crushed cassava leaves — reminds us that the diet can be identity. A “royal” dish yesterday, it is now shared by everyone. Sometimes enriched with coconut or peanuts, it illustrates a simple truth: in Madagascar, tradition is never fixed, it knows how to evolve and mix.

Ravitoto (pronounced rav'toute), a treasure of Malagasy gastronomy

When the global comes in, the local answers

The cheese (long rare) has become a popular passion over time: it can be found in markets, spaghetti, paninis, even at raclette evenings in the middle of the southern winter. The Coca-Cola, for his part, gave way to World Cola, a Malagasy alternative born of an industrial divorce. Proof that here, we know how to take back control, with pride, of a global symbol.

Traditional cheeses made with good milk from Antsirabé
World Cola, the pan-African alternative to Coca Cola - resulting from the industrial divorce between Castel/STAR and the Coca Cola Company. Me, I have chosen my side!

Staging as a value driver

In markets, value is not only hidden in the product, but in the Care given to the gesture : peas already shelled, ready-to-use vegetable macarons, colorful baskets carefully arranged. It is a “tropical convenience food”, artisanal, fresh, joyful. And it's also a way of saying that Food is attention given to others.

Vegetables trimmed, sliced, cut... ready to be cooked

Rice, seed of life

There is no escaping rice: up to 140 kg consumed per person per year. Austronesian heritage, social marker, energy need... It is the Malagasy “daily bread”.

The ambitions of self-sufficiency, new varieties that are more resistant, and techniques that consume less water are drawing a future where this pillar remains central, but redesigned to last. This may also be the subject of a dedicated article in the coming weeks!

Rice fields during the dry season: market gardening and brick making

To be continued!

In Madagascar, food is not only a necessity: it is a Reflection of the Malagasy spirit, made of creative ingenuity, local pride, conviviality, and a very concrete sense of adaptation.

And that journey doesn't end here. He continues with my ideas, my projects, my culinary desires (ravitoto workshop in Paris very soon!). I sense the desire for stories to be continued together, for experiments to be shared.

Jean Fox
Strategic scout
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