Alter'Storming©
explore, imagine and manufacture alternatives

OUR METHOD: ALTER'STORMING©

Alter'Storming©,
What does it consist of?

Alter'Storming® is a 100% collaborative approach Who combines exploration, analysis, creativity and action. It makes it possible to clarify your challenges, to compare viewpoints and to transform the most creative ideas into concrete solutions, adapted to the field.

We apply it to key issues that businesses and organizations are facing today: vision and strategy, product innovation, performance improvement, adaptation of business models, expansion into new markets...
A 6-STEP PROCESS

Explore, Imagine, Make.

For each project, we create a team of makers with varied profiles and chosen for their expertise. All together, we follow a 6-step approach that allows you to understand what really matters, to open up the field of possibilities as much as possible, to prioritize and to achieve.

This gradual and well-paced process makes it possible to align stakeholders, secure decisions and accelerate action.
1

Alter'Défi

The objective? Frame your challenge. Building a solid common base, clarifying research questions, and aligning everyone before moving forward.

What do we do? We thoroughly clarify your challenges and the nature of the alternatives to be sought.

How? By getting you to talk, by exploring the knowledge that is already available, by conducting internal and external interviews to take a step back. Finally, we share all this with all the stakeholders during a very creative kick-off.

What are the deliverables? A first level of collaborative diagnosis aligned with the team and a summary of your Alter'Défi.
2

Exploration

The objective? Make new discoveries that inform the rest of the project.

What do we do? We set the makers in motion to explore all the right sources: in-depth analysis of available data, expert interviews, benchmarks, field observations, ethnographic studies...

What are the deliverables? New knowledge, presented in a simple and clear way.
3

Creative questions

The objective? Formulate creative questions that are specific and inspiring.

What do we do? Based on the discoveries made in the previous step, potential areas of transformation are formulated. They are then prioritized according to well-chosen criteria.

What are the deliverables? Priority areas for transformation and creative questions formulated as accurately as possible that will guide the generation of ideas.
4

Generation of alternatives

The objective? Imagine alternatives and bring them to life.

What do we do? We generate new things, we prototype, we pitch and we put into shape concrete solutions during collaborative workshops that include as many quick tests as possible (scenarios, DIY, cooking...), and that mobilize the head, the heart and the body.

What are the deliverables? A large number of ideas, including relevant and actionable options.
5

Decision making

The objective? Making the right choices.

What do we do? Options are prioritized according to well-defined criteria: perceived value, feasibility, impact... We help the team to arbitrate lucidly, based on data, experience and intuition at the same time.

What are the deliverables? User feedback whenever necessary. Clear, shared, and engaging decisions that give direction and rhythm to the entire team and beyond.
6

Move to action

The objective? Transforming decisions into concrete results.

What do we do? Monitoring the progress of the project (action plans, coordination of stakeholders), support for setting in motion through team coaching, detection of obstacles to the transition to action.

What are the deliverables? Weather for the transition to action, actions that create a real difference, impact measurement.

Complementary levers
To move forward

Depending on your challenges, we mobilize adapted formats to explore, imagine, align or decide more effectively.

These complementary bricks fit perfectly into the framework of an Alter'Storming©.

They help you make new discoveries and get teams on board as accurately as possible.

Our territories of action

Where we deliver value and impact

To meet your challenges, we work on the levers that really structure your projects: economic performance, strategic vision, innovation, business models, market adaptation and collective dynamics.Each of these levers can be activated alone or combined, depending on your context and your objectives. Here's how we create value with you.

Improve your performance and create more value

When you need to understand where value is created or lost: P&L analysis, margins, costs, portfolio, growth drivers and investment decisions. We help you focus your efforts where the impact is immediate and measurable.

Clarify your vision and make strategic decisions

When the context is changing and the direction is no longer so clear: brand repositioning, strategic framework, prioritization, difficult decisions. We clarify the course, we align the issues and we help you decide with confidence.

Create or reinvent products and services

When your offers need to evolve, adapt or reinvent themselves: new products, services, concepts, packaging, experiences. We explore, test and select concrete solutions that really matter to your users.

Imagining new business models

When you need to rethink your value proposition or explore alternative economic models: reconfiguring the value chain, new opportunities, market pivots. We help you build viable, readable and differentiating models.

Adapt your offer to specific markets

When you need to take into account cultures of use, local practices or territorial dynamics: immersions, observations and studies of uses to adapt your offers, formats, messages or models to the realities of a specific market

Unlock and accelerate your complex projects

When a project stalled, lacking clarity, moving too slowly, or running into silos. We structure decisions, we streamline collaboration and we restore the pace to transform your ambitions into tangible results.

Actions, not speeches

Our impact
In a few figures

120
projects since 2020

to sustainably transform businesses and organizations.

82%

of projects with a positive impact in 2025

4.8/5

of satisfaction with our ability to make new discoveries

4.8/5

of satisfaction with our ability to set teams in motion

+ than 40
Makers
mobilized since 2020 according to needs: strategists, field explorers, designers, analysts, animators, creatives...
Our achievements

Some concrete cases

Explore our achievements
Explore our achievements