Harrys is a beautiful industrial bakery brand born in Châteauroux, owned by a group where innovation is a strategic lever, but most often managed at a high level.
The R&D department wanted to make its process more collaborative, by engaging teams beyond silos.
Animating an Alter'Storming© of innovation, to feed the innovation pipeline with new concepts with high potential based on consumer insights and an inspiring benchmark.
Synthesis of existing studies, review of AlterFoodTrends © trends, cracking of areas of innovation with potential, and animation of collaborative workshops involving around thirty employees and profiles of inspiring external makers.
3 creative and daring projects in development, to be launched in 2026 and 2027, with a bit more work to do. Business to follow!
An Alter'Storming© journey to reveal new areas of innovation and imagine desirable, feasible and viable product concepts.
An immersive Uses and Attitudes study to understand local food practices and transform insights into concrete ways of innovation.
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A collaborative and creative approach to nourish the Bel Foodservice strategy and open up new areas of growth.
