Harrys is a beautiful industrial bakery brand born in Châteauroux, owned by a group where innovation is a strategic lever, but most often managed at a high level.
The R&D department wanted to make its process more collaborative, by engaging teams beyond silos.
Animating an Alter'Storming© of innovation, to feed the innovation pipeline with new concepts with high potential based on consumer insights and an inspiring benchmark.
Synthesis of existing studies, review of AlterFoodTrends © trends, cracking of areas of innovation with potential, and animation of collaborative workshops involving around thirty employees and profiles of inspiring external makers.
3 creative and daring projects in development, to be launched in 2026 and 2027, with a bit more work to do. Business to follow!
A journey of creative exploration centered on consumers to imagine the brand's future plant-based offerings and reveal five concepts with high potential.
An immersive Uses and Attitudes study to understand local food practices and transform insights into concrete ways of innovation.
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A strategic and practical approach to clarify management, identify concrete growth drivers and formalize high-impact transformation paths.
