Harrys is a beautiful industrial bakery brand born in Châteauroux, owned by a group where innovation is a strategic lever, but most often managed at a high level.
The R&D department wanted to make its process more collaborative, by engaging teams beyond silos.
Animating an Alter'Storming© of innovation, to feed the innovation pipeline with new concepts with high potential based on consumer insights and an inspiring benchmark.
Synthesis of existing studies, review of AlterFoodTrends © trends, cracking of areas of innovation with potential, and animation of collaborative workshops involving around thirty employees and profiles of inspiring external makers.
3 creative and daring projects in development, to be launched in 2026 and 2027, with a bit more work to do. Business to follow!
complete immersion including ethnographic interviews to understand Reunion's dietary practices and transform embodied insights into levers of action for Lactalis.
A co-construction project to reinforce the sustainable value of Yoki Batata Palha by mobilizing internal teams, experts and key partners.
An Alter'Storming© journey to reveal new areas of innovation and imagine desirable, feasible and viable product concepts.
