The Batata Palha market is growing rapidly in Brazil and remains strongly driven by pricing, format and promotion strategies. Yoki enjoys a higher quality perception, but is under competitive pressure due to prices and its possible level of investment in activation.
The challenge is to clarify the value drivers and the cost drivers in order to secure sustainable growth and improve the margin.
Interviews with internal stakeholders to frame goals and constraints. Immersion in a multi-functional team to align the diagnosis and launch the project. Definition of the P&L objective to guide choices.
Detailed analysis of value drivers and analysis of cost drivers across the value chain to establish the sustainable value diagnosis.Two-day creative session with the Yoki team, inspiring external makers and key suppliers to explore optimization opportunities.
Evaluation and prioritization of ideas with alignment to a new value proposition and an optimized value chain.
A comprehensive diagnosis of value and costs, a clear roadmap for improving margin and reinvesting in activation, and a new, more competitive value proposition to support Yoki's leadership ambitions.
Alter'Storming© innovation, a collaborative device to generate new concepts with high potential by engaging all company functions.
An immersive Uses and Attitudes study to understand local food practices and transform insights into concrete ways of innovation.
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A collaborative and creative approach to nourish the Bel Foodservice strategy and open up new areas of growth.
