Lactalis wishes to explore the uses, expectations and representations around dairy products on Reunion Island, in a context marked by cultural diversity, inflationary pressure and intense local competition. The challenge is to shed light on real behaviors, identify opportunities for innovation and align teams with the priorities of the Réunion market.
A qualitative and collaborative approach conducted with local investigators specialized in social sciences. Eighteen two-hour ethnographic interviews at home, supplemented by in-store immersions and a video photo report to capture the uses in their reality.
Analysis of consumer dynamics and cultural specificities of the Reunion market, supplemented by the testing of first dairy concepts. Consolidation of results in toplines and an illustrated report. Facilitation of a landing workshop to transform lessons into operational levers.
A detailed and embodied reading of food practices in Réunion, clear opportunities for the dairy offer and a set of priority actions to guide innovation, renovation and local communication.
A user-centric and industrial approach to reinforce the perceived value of clip-on blades and support Gerflor's growth in its key markets.
A co-construction project to reinforce the sustainable value of Yoki Batata Palha by mobilizing internal teams, experts and key partners.
An immersive Uses and Attitudes study to understand local food practices and transform insights into concrete ways of innovation.
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