Lactalis wishes to explore the uses, expectations and representations around dairy products on Reunion Island, in a context marked by cultural diversity, inflationary pressure and intense local competition. The challenge is to shed light on real behaviors, identify opportunities for innovation and align teams with the priorities of the Réunion market.
A qualitative and collaborative approach conducted with local investigators specialized in social sciences. Eighteen two-hour ethnographic interviews at home, supplemented by in-store immersions and a video photo report to capture the uses in their reality.
Analysis of consumer dynamics and cultural specificities of the Reunion market, supplemented by the testing of first dairy concepts. Consolidation of results in toplines and an illustrated report. Facilitation of a landing workshop to transform lessons into operational levers.
A detailed and embodied reading of food practices in Réunion, clear opportunities for the dairy offer and a set of priority actions to guide innovation, renovation and local communication.
A collaborative and creative approach to nourish the Bel Foodservice strategy and open up new areas of growth.
A journey of creative exploration centered on consumers to imagine the brand's future plant-based offerings and reveal five concepts with high potential.
A strategic and practical approach to clarify management, identify concrete growth drivers and formalize high-impact transformation paths.
