Bel Foodservice wants to structure its three-year strategic plan by mobilizing the collective intelligence of its teams. The market is changing rapidly, restaurant uses are changing, and opportunities are emerging in collective catering as well as in commercial catering or street food. The challenge is to align teams with priorities and to bring out concrete areas of innovation.
Kick off with a multi-functional team covering marketing, sales, product development and finance. Immersion in the strategic diagnosis of the business unit to clarify the challenges. Proposal of six strategic axes and creative questions to guide thinking. Recruitment of three inspiring external makers to enrich the dynamic.
Animation of an Alter'Storming day bringing together twenty-six Bel employees, invited makers and a video artist. Assessment and prioritization of ideas to feed directly into the strategic plan.
Clear axes to structure growth, a shared vision between teams, and a set of prioritized ideas ready to be integrated into the strategic roadmap.
An immersive Uses and Attitudes study to understand local food practices and transform insights into concrete ways of innovation.
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A journey of creative exploration centered on consumers to imagine the brand's future plant-based offerings and reveal five concepts with high potential.
complete immersion including ethnographic interviews to understand Reunion's dietary practices and transform embodied insights into levers of action for Lactalis.
