Danone Canada wants to increase the sustainable value of its range of drinkable yogurts in a context of competitive pressure and cost pressures. The objective is to identify the key levers influencing performance, to align teams with a common vision and to design concrete optimization paths, based on consumer expectations and operational constraints.
Comprehensive value diagnosis based on market knowledge, consumer insights, and financial and operational data analysis. This immersion made it possible to clarify the priority value levers and the sources of costs influencing the competitiveness of the range.
Two days of DTSV workshops bringing together Danone's key functions to redesign the value proposition and optimize the value chain. The approach combined business thinking, consumer expectations and industrial constraints.
The ideas from the workshops were evaluated, prioritized and consolidated into a structured and immediately actionable recommendation.
A clear vision of value drivers, priority areas for optimization and a framework for action to sustainably improve the performance of drinkable yogurts in Canada.
Alter'Storming© innovation, a collaborative device to generate new concepts with high potential by engaging all company functions.
A strategic and practical approach to clarify management, identify concrete growth drivers and formalize high-impact transformation paths.
complete immersion including ethnographic interviews to understand Reunion's dietary practices and transform embodied insights into levers of action for Lactalis.
