Danone Canada wants to increase the sustainable value of its range of drinkable yogurts in a context of competitive pressure and cost pressures. The objective is to identify the key levers influencing performance, to align teams with a common vision and to design concrete optimization paths, based on consumer expectations and operational constraints.
Comprehensive value diagnosis based on market knowledge, consumer insights, and financial and operational data analysis. This immersion made it possible to clarify the priority value levers and the sources of costs influencing the competitiveness of the range.
Two days of DTSV workshops bringing together Danone's key functions to redesign the value proposition and optimize the value chain. The approach combined business thinking, consumer expectations and industrial constraints.
The ideas from the workshops were evaluated, prioritized and consolidated into a structured and immediately actionable recommendation.
A clear vision of value drivers, priority areas for optimization and a framework for action to sustainably improve the performance of drinkable yogurts in Canada.
A user-centric and industrial approach to reinforce the perceived value of clip-on blades and support Gerflor's growth in its key markets.
An Alter'Storming© journey to reveal new areas of innovation and imagine desirable, feasible and viable product concepts.
A co-construction project to reinforce the sustainable value of Yoki Batata Palha by mobilizing internal teams, experts and key partners.
