Lactalis wants to better understand the uses, attitudes and expectations around dairy products in Guadeloupe and Martinique. The market has specific habits, supply constraints and challenges of cultural proximity. The objective is to clarify the drivers of growth, identify the obstacles and identify opportunities for innovation or adaptation of the offer.
Clarification of research questions through collaborative pre-diagnosis. Recruitment of two young local talents to lead the field. Collection of insights through ethnographic meetings with twenty families, store checks and interviews with food entrepreneurs.
Immersive presentation of the results via a continuous flow of content (WhatsApp, photos, videos) to engage the teams during the mission.Animation of a landing workshop to transform the lessons into courses of action. Test of several concepts with potential covering innovation, renovation and activation.
A base of directly actionable cultural and consumer insights, a better understanding of local levers and several validated concepts to feed innovation and activation plans in the French overseas departments.
An Alter'Storming© journey to reveal new areas of innovation and imagine desirable, feasible and viable product concepts.
A journey of creative exploration centered on consumers to imagine the brand's future plant-based offerings and reveal five concepts with high potential.
A strategic and practical approach to clarify management, identify concrete growth drivers and formalize high-impact transformation paths.
