Lactalis wants to better understand the uses, attitudes and expectations around dairy products in Guadeloupe and Martinique. The market has specific habits, supply constraints and challenges of cultural proximity. The objective is to clarify the drivers of growth, identify the obstacles and identify opportunities for innovation or adaptation of the offer.
Clarification of research questions through collaborative pre-diagnosis. Recruitment of two young local talents to lead the field. Collection of insights through ethnographic meetings with twenty families, store checks and interviews with food entrepreneurs.
Immersive presentation of the results via a continuous flow of content (WhatsApp, photos, videos) to engage the teams during the mission.Animation of a landing workshop to transform the lessons into courses of action. Test of several concepts with potential covering innovation, renovation and activation.
A base of directly actionable cultural and consumer insights, a better understanding of local levers and several validated concepts to feed innovation and activation plans in the French overseas departments.
A user-centric and industrial approach to reinforce the perceived value of clip-on blades and support Gerflor's growth in its key markets.
Alter'Storming© innovation, a collaborative device to generate new concepts with high potential by engaging all company functions.
A co-construction project to reinforce the sustainable value of Yoki Batata Palha by mobilizing internal teams, experts and key partners.
