The vegetable drinks market is accelerating and diversifying. Sojasun wants to clarify the expectations of households, identify new territories of value and feed its innovation roadmap with concrete and prioritized approaches.
Pre-diagnosis of the category and the brand to consolidate the work bases. Ethno Blog with twenty households to capture the uses, representations and obstacles around vegetable drinks.
Creative exploration of innovation routes through design, writing and staging workshops.
A two-day cookstorming session bringing together ten participants to generate one hundred twenty ideas and thirty pre-prototypes and illustrations.
Evaluation of twenty concepts and selection of the five most relevant tracks for the future.
Five innovation concepts recommended to structure development in the short and medium term, with a clear vision of uses, consumer expectations and priority opportunities.
An immersive Uses and Attitudes study to understand local food practices and transform insights into concrete ways of innovation.
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A co-construction project to reinforce the sustainable value of Yoki Batata Palha by mobilizing internal teams, experts and key partners.
A comprehensive diagnosis and two days of workshops to re-design the value proposition and optimize the Danone drinkable yogurt value chain.
