The vegetable drinks market is accelerating and diversifying. Sojasun wants to clarify the expectations of households, identify new territories of value and feed its innovation roadmap with concrete and prioritized approaches.
Pre-diagnosis of the category and the brand to consolidate the work bases. Ethno Blog with twenty households to capture the uses, representations and obstacles around vegetable drinks.
Creative exploration of innovation routes through design, writing and staging workshops.
A two-day cookstorming session bringing together ten participants to generate one hundred twenty ideas and thirty pre-prototypes and illustrations.
Evaluation of twenty concepts and selection of the five most relevant tracks for the future.
Five innovation concepts recommended to structure development in the short and medium term, with a clear vision of uses, consumer expectations and priority opportunities.
An immersive Uses and Attitudes study to understand local food practices and transform insights into concrete ways of innovation.
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A collaborative and creative approach to nourish the Bel Foodservice strategy and open up new areas of growth.
An Alter'Storming© journey to reveal new areas of innovation and imagine desirable, feasible and viable product concepts.
